Andrew Smith

Xceed Advisory NZ LTD
Experienced CEO, CFO, and General Manager. Andrew’s industry experience ranges from software engineering, creative digital agency, television production, feature film production to central government. Andrew is an investor and advisor to a number of startups and fast scaling companies. Advising them on strategy, capital raising, and technology.
Andrew works in the technology industry, helping to build companies with big aspirations. He does this by drawing on his experiences running software engineering companies, and involvement with some of New Zealand’s largest creative projects.
Prior to joining the technology industry Andrew worked in the screen industry, managing fast growth in a number of companies. Of particular note, Andrew joined the Weta group in the early stages of Lord of the Rings when the company was no more than a handful of people running the finance function at Weta Workshop. During his time at Weta Andrew was intimately involved in diversifying the Weta group into retail, consumer goods, tourism, and intellectual property development.
In 2008 Andrew moved onto Pukeko Pictures (sister company to Weta Workshop) as the founding CEO. Where he successfully produced the award winning Jane and the Dragon TV series as well as the globally distributed series “The WotWots”. In 2012 Andrew was granted the rights to produce a reinvention of the iconic ITV Thunderbirds TV series. “Thunderbirds Are Go” which has been broadcast around the world and has since gone onto it’s 3rd season of production.
Andrew has successfully raised external capital for many of the businesses he has been involved with. Either as equity finance or as joint venture funding. One of Andrew’s specialities is in co-venturing for international projects. Andrew sits on a number of boards including as Deputy Chair of the Artificial Intelligence Forum of NZ. Andrew is a member of Chartered Accountants Australia and New Zealand.

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